By Asher Hagan
The mental health treatment landscape is witnessing a remarkable transformation through a premier residential facility’s innovative approach to sharing recovery stories. By combining Renaissance art with modern healing narratives, Timberline Knolls has created a groundbreaking campaign that celebrates strength and resilience in eating disorder recovery.
Historical Excellence in Treatment
Since opening its doors in 2006, the treatment center has provided specialized care for women and adolescent girls struggling with eating disorders, trauma, and mental health challenges. Located on a peaceful 43-acre campus in Lemont, Illinois, Timberline Knolls expanded its innovative approaches following its acquisition by Acadia Healthcare in 2012.
Creative Vision Meets Clinical Expertise
The “Every Bite a Battle” campaign emerged from collaboration between healthcare professionals and Austin-based advertising agency Bakery. Working with acclaimed photographer Szilveszter Makó, known for his Vogue and Vanity Fair covers, they created a series of stunning 15-foot by 20-foot portraits that transform personal recovery stories into epic Renaissance-style masterpieces.
Authentic Stories in Classical Form
Three alumni of the treatment program – Shannon Hostetter, Threasa Kluever, and Heather Seiler – volunteered to share their recovery journeys through these monumental artworks. The decision to shoot in Milan added symbolic significance, connecting modern healing narratives to the city’s rich artistic heritage.
Comprehensive Treatment Philosophy
The facility’s approach combines evidence-based therapies with innovative treatment methods, including:
- Cognitive Behavioral Therapy (CBT)
- Dialectical Behavior Therapy (DBT)
- Trauma-informed care
- Expressive therapies
- Family support services
Impact Beyond Expectations
The campaign’s influence has resonated deeply within the recovery community. During a presentation to approximately 40 alumni, former patients expressed profound emotional connections to the artwork, with one describing her encounter with the portraits as the final step in her recovery journey.
Mark Palmenter, chief marketing officer of Acadia Healthcare, emphasizes how this initiative represents a shift from traditional clinical messaging to a more emotionally resonant approach. The campaign integrates personal stories with professional expertise, mirroring the facility’s comprehensive treatment philosophy.
Looking Forward
Today, these remarkable artworks hang permanently at Timberline Knolls, serving as daily inspiration for current residents and staff. Their presence reinforces the facility’s commitment to innovative treatment approaches and patient empowerment.
As mental health treatment continues to evolve, this pioneering campaign sets a new standard for how recovery can be portrayed and discussed. By elevating personal stories through classical art, the facility has created a powerful new way to celebrate healing and inspire hope in others beginning their recovery journeys.
The success of this unique approach demonstrates how creative thinking can transform conversations around mental health treatment while honoring the strength and dignity of those who choose to share their stories. Through this artistic innovation, their team continues to lead the way in reimagining how we view and discuss mental health recovery.
The marriage of classical artistry with modern recovery stories has created a lasting impact that extends far beyond the facility’s peaceful campus. As the mental health landscape continues to evolve, Timberline Knolls remains at the forefront of transforming lives through comprehensive, compassionate care and innovative approaches to healing.
